Welcome to my website!
I am Guilherme Ramos, a Postdoctoral Research Scholar at Vanderbilt University and Research Fellow at Fundação José Luiz Egydio Setúbal. I earned my Ph.D. in Business Administration (Behavioral and Decision Sciences) from FGV/EBAPE, with a visiting appointment at the Psychology Department of the University of Colorado Boulder. I also hold an M.Sc. at FGV/EBAPE and a B.Sc. in Economics at FGV/EPGE.
My research draws from the fields of social psychology and judgment and decision-making to characterize human behavior in contexts relevant to marketing and public policy. I am particularly interested in the social and cognitive biases that permeate consumer decision making processes, and how to correct such biases to reach better societal outcomes. I study these topics in the context of contemporary challenges, such as political polarization, sustainable consumption, health decision-making, and social inequality. My work has been published in the Journal of Experimental Psychology: Applied and received the 2021 Brenda M. Derby Award of the AMA Marketing and Public Policy Conference.