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Welcome!


I am Guilherme Ramos, a Postdoctoral Research Scholar at Vanderbilt University and a Research Affiliate at Fundação José Luiz Egydio Setúbal. I earned my Ph.D. in Business Administration (Behavioral and Decision Sciences) from FGV/EBAPE, with a visiting appointment at the Psychology Department of the University of Colorado Boulder. I also hold an M.Sc. at FGV/EBAPE and a B.Sc. in Economics at FGV/EPGE.


My research draws from the fields of social psychology and judgment and decision-making to characterize human behavior in contexts relevant to marketing and public policy. I am particularly interested in the social and cognitive tendencies that permeate consumer decision making processes and how to correct them to reach better societal outcomes. I study these topics in the context of contemporary challenges, such as political polarization, sustainable consumption, health decision-making, and social inequality. My work has appeared in the Journal of Consumer Psychology and the Journal of Experimental Psychology: Applied, and received the 2021 Brenda M. Derby Award of the AMA Marketing and Public Policy Conference.


On a personal note, I was born and raised in Rio de Janeiro, Brazil. Like many cariocas (people born in Rio), I am passionate about soccer, samba, and food, especially when these activities involve bringing people together.