Welcome!

My name is Guilherme Ramos. I am currently an assistant professor of marketing at Insper, in Brazil. Previously, I was an assistant professor of marketing at the Rochester Institute of Technology and a postdoctoral research scholar at Vanderbilt University.

My primary research area is consumer psychology. Broadly speaking, I investigate how consumers navigate pressing societal challenges. My research can be divided into two main streams. In the first, I explore the intersections between marketing and political polarization, focusing on understanding how political polarization shapes consumer perceptions, attitudes, and behavior. In the second stream, I investigate consumer misperceptions and inaction in the contexts of sustainability and health.

I earned my Ph.D. in Business Administration (Behavioral and Decision Sciences) from FGV/EBAPE in Brazil, with a visiting appointment at the Department of Psychology and Neuroscience at the University of Colorado Boulder. I also hold an M.Sc. from FGV/EBAPE and a B.Sc. in Economics from FGV/EPGE.

On a personal note, I was born and raised in Rio de Janeiro. Like many cariocas (people born in Rio), I am passionate about football (soccer), samba, and food, especially when shared with others.